Different shades, tints, and hues of orange have different meanings. For example, dark orange may represent deceit and distrust, while red-orange relates to passion, pleasure, desire, aggression, domination, and action, and a golden orange often stands for prestige, wisdom, illumination, wealth, and quality. A light orange or peach color tend to be more friendly and soothing.
From http://www.bourncreative.com/meaning-of-the-color-orange
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